{"id":6502,"date":"2025-06-18T08:47:40","date_gmt":"2025-06-18T01:47:40","guid":{"rendered":"https:\/\/nslfoods.com\/nsl-soft-power-to-thai-taste-horizon\/"},"modified":"2026-10-19T15:39:15","modified_gmt":"2026-10-19T08:39:15","slug":"nsl-soft-power-to-thai-taste-horizon","status":"publish","type":"page","link":"https:\/\/nslfoods.com\/en\/nsl-soft-power-to-thai-taste-horizon\/","title":{"rendered":"NSL Soft Power to Thai Taste Horizon"},"content":{"rendered":"\n\t<section class=\"section\" id=\"section_1172675286\">\n\t\t<div class=\"section-bg fill\" >\n\t\t\t\t\t\t\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n<div class=\"row\"  id=\"row-1411291640\">\n\n\t<div id=\"col-1761456060\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner text-center\"  >\n\t\t\t\n\t\t\t\n\t<div id=\"text-3818964402\" class=\"text\">\n\t\t\n<h1 style=\"font-weight: 400;\"><strong>Product development strategy<\/strong><\/h1>\n\t\t\n<style>\n#text-3818964402 {\n  text-align: center;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"gap-1250463787\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1250463787 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"text-834178648\" class=\"text listnumbervision\">\n\t\t\n<h2>Vision, Mission and Product Development Strategy <\/h2>\n\t\t\n<style>\n#text-834178648 {\n  text-align: left;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"text-417591241\" class=\"text htorange\">\n\t\t\n<h3>Vision<\/h3>\n<p>\u201cThe heart of happiness lies in deliciousness. A global leader in food innovation for consumers worldwide.\u201d<\/p>\n\t\t\n<style>\n#text-417591241 {\n  text-align: left;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"text-2417901489\" class=\"text htorange\">\n\t\t\n<h3>Mission<\/h3>\n<ul>\n<li>To develop innovative products without boundaries.<\/li>\n<li>To achieve world-class manufacturing standards while remaining environmentally friendly.<\/li>\n<li>To foster happiness and engagement within the organization.<\/li>\n<li>To adapt to change and continuously improve for sustainable growth.<\/li>\n<li>To be a trustworthy organization guided by good corporate governance and sustainable development principles.<\/li>\n<\/ul>\n\t\t\n<style>\n#text-2417901489 {\n  text-align: left;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"text-950979447\" class=\"text htorange\">\n\t\t\n<h3>Business Objective<\/h3>\n<p>To be a leader in food innovation by developing a diverse range of high-quality new products, becoming one of the first choices consumers think of and remember as \u201cThe Happy Taste Creator.\u201d<\/p>\n\t\t\n<style>\n#text-950979447 {\n  text-align: left;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"text-4282055456\" class=\"text htorange\">\n\t\t\n<h3>3E Corporate Strategy<\/h3>\n<p><span class=\"eslist\">1) Engagement<\/span><br \/>\nBuild strong customer relationships to their full potential and expand joint product and service development to achieve sustainable growth together. Emphasize long-term joint business planning; for example, hot sandwiches co-developed with key customers, delivering more than 1.2 million delicious experiences to consumers each day. <\/p>\n<p><span class=\"eslist\">2) Expansion <\/span><br \/>\nCreate value for Thailand\u2019s food industry and progress toward becoming a sustainable food manufacturer for the world. Expand into international markets through multiple sales channels by exporting a diverse range of processed products, including Thai desserts in retort formats, ready-to-eat retort rice bars, snacks, flavored crispy rolls, beverages, coconut water, and coconut milk products. <\/p>\n<p><span class=\"eslist\">3) Exponential Growth<\/span><br \/>\nDrive growth on the foundation of an innovation-led organization by advancing product research and development through food science and modern production technologies. Respond to evolving consumer needs by delivering new product and service options, including health-oriented products, Food Solutions, and Food Services that address customer requirements, create added value, strengthen customers\u2019 and partners\u2019 market competitiveness, and generate new outcomes for Thailand\u2019s food industry. <\/p>\n\t\t\n<style>\n#text-4282055456 {\n  text-align: left;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"text-2149034861\" class=\"text htorange\">\n\t\t\n<h3>What NSL Means by \u201cHealth-Conscious Products\u201d<\/h3>\n<ul>\n<li>Manage nutrients that should be limited, such as sugar, fat, and sodium, at levels appropriate to the product category and serving size.<\/li>\n<li>Enhance nutritional value by considering protein, dietary fiber, grains, vegetables, or other beneficial ingredients as appropriate to each product.<\/li>\n<li>Design portion size and energy content appropriately to support balanced consumption while maintaining taste, convenience, and a positive consumer experience.<\/li>\n<li>Ensure product safety and communicate responsibly through accurate and transparent nutrition information and claims that comply with applicable laws and standards.<\/li>\n<\/ul>\n\t\t\n<style>\n#text-2149034861 {\n  text-align: left;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"text-1347138152\" class=\"text htorange\">\n\t\t\n<h3>Support for the Sustainable Development Goals<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-9070\" src=\"https:\/\/nslfoods.com\/wp-content\/uploads\/2026\/10\/image.png\" alt=\"\" width=\"100\" height=\"100\" srcset=\"https:\/\/nslfoods.com\/wp-content\/uploads\/2026\/10\/image.png 230w, https:\/\/nslfoods.com\/wp-content\/uploads\/2026\/10\/image-150x150.png 150w\" sizes=\"auto, (max-width: 100px) 100vw, 100px\" \/><br \/>\nSDG 2: Zero Hunger \u2014 End hunger, achieve food security and improved nutrition, and promote sustainable agriculture.<br \/>\n2.1 End hunger and ensure that everyone, especially people who are poor or in vulnerable situations, including infants, has access to safe, nutritious, and sufficient food. <\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-9066\" src=\"https:\/\/nslfoods.com\/wp-content\/uploads\/2026\/10\/image-1.png\" alt=\"\" width=\"100\" height=\"100\" srcset=\"https:\/\/nslfoods.com\/wp-content\/uploads\/2026\/10\/image-1.png 230w, https:\/\/nslfoods.com\/wp-content\/uploads\/2026\/10\/image-1-150x150.png 150w\" sizes=\"auto, (max-width: 100px) 100vw, 100px\" \/><br \/>\nSDG 3: Good Health and Well-Being \u2014 Ensure healthy lives and promote well-being for all at all ages.<br \/>\n3.c Increase health financing and the recruitment, development, training, and retention of the health workforce in developing countries. <\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-9068\" src=\"https:\/\/nslfoods.com\/wp-content\/uploads\/2026\/10\/image-2.png\" alt=\"\" width=\"100\" height=\"100\" srcset=\"https:\/\/nslfoods.com\/wp-content\/uploads\/2026\/10\/image-2.png 230w, https:\/\/nslfoods.com\/wp-content\/uploads\/2026\/10\/image-2-150x150.png 150w\" sizes=\"auto, (max-width: 100px) 100vw, 100px\" \/><br \/>\nSDG 12: Responsible Consumption and Production \u2014 Ensure sustainable consumption and production patterns.<br \/>\n12.1 Implement the 10-Year Framework of Programmes on Sustainable Consumption and Production Patterns, with all countries taking action and developed countries taking the lead, taking into account the development and capabilities of developing countries.<\/p>\n\t\t\n<style>\n#text-1347138152 {\n  text-align: left;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"text-2000451877\" class=\"text htorange\">\n\t\t\n<h3>Impacts, Risks and Opportunities<\/h3>\n<p><span class=\"eslist\">1) Health-Conscious Products <\/span><br \/>\nChanging health and consumption trends are leading consumers to place greater emphasis on quality, safety, nutritional value, and transparency of product information. Demand is also growing for foods that address specific health needs, such as low-energy foods, high-protein or high-fiber foods, plant-based foods, and products for vulnerable groups, including young children, older persons, persons with disabilities, and people with chronic illnesses. <\/p>\n<p>For NSL Foods, these changes represent both business risks and opportunities that may affect customer confidence, brand image, and competitiveness. The Company therefore takes a comprehensive approach to product development, from raw material selection and formulation design to production process control, quality and safety verification, and accurate, clear, and compliant labeling and nutrition information. <\/p>\n<p>At the same time, the health-oriented consumption trend is an important opportunity to build on NSL Foods\u2019 research and development capabilities and create products with greater nutritional value that respond to more diverse consumer needs. This broadens consumer choice, improves access to safe and health-appropriate food, and supports the well-being of consumers and society, while creating opportunities to expand the customer base, grow the health-product market, and strengthen long-term business growth. <\/p>\n<p><span class=\"eslist\">2) Products Promoting Thai Identity<\/span><br \/>\nThe growing popularity of Thai food and products that reflect local culture creates an important opportunity to transform Thai ingredients, flavors, culinary wisdom, and food identity into contemporary, convenient products that can reach wider consumer groups in both domestic and international markets. <\/p>\n<p>Product development must, however, preserve identity and quality alongside safety standards, consistency of raw materials, cost considerations, and commercial manufacturability. Failure to maintain authentic taste, quality, or Thai character could reduce product differentiation and credibility. <\/p>\n<p>For NSL Foods, this is an opportunity to leverage its food innovation and R&#038;D capabilities to add value to Thai food and ingredients, create new products that reflect national identity, support domestic raw materials and producers, expand the customer base, and strengthen the competitiveness of Thai food products in international markets. <\/p>\n\t\t\n<style>\n#text-2000451877 {\n  text-align: left;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"text-4065236802\" class=\"text htorange\">\n\t\t\n<h3>Operating Approach <\/h3>\n<p>NSL Foods is committed to developing products that are safe, nutritionally valuable, and responsive to consumers\u2019 health needs. The Company places importance on every stage, from raw material selection and formulation to production and accurate, transparent labeling. <\/p>\n<p>The Company promotes the research and development of alternative products that help reduce sugar, fat, and sodium while increasing value from protein, dietary fiber, grains, and vegetables. It also continually monitors nutrition and food-innovation trends to provide suitable choices for different consumer groups. <\/p>\n<p>In addition, NSL Foods applies quality control, verifies nutrition information, listens to consumer feedback, and continuously uses the results to improve products and plans, supporting consumer well-being and sustainable business growth. <\/p>\n\t\t\n<style>\n#text-4065236802 {\n  text-align: left;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1965467082\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"1024\" src=\"https:\/\/nslfoods.com\/wp-content\/uploads\/2026\/10\/image-3.png\" class=\"attachment-original size-original\" alt=\"\" srcset=\"https:\/\/nslfoods.com\/wp-content\/uploads\/2026\/10\/image-3.png 1536w, https:\/\/nslfoods.com\/wp-content\/uploads\/2026\/10\/image-3-300x200.png 300w, https:\/\/nslfoods.com\/wp-content\/uploads\/2026\/10\/image-3-1024x683.png 1024w, https:\/\/nslfoods.com\/wp-content\/uploads\/2026\/10\/image-3-768x512.png 768w\" sizes=\"auto, (max-width: 1536px) 100vw, 1536px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1965467082 {\n  width: 100%;\n}\n@media (min-width:550px) {\n  #image_1965467082 {\n    width: 40%;\n  }\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"text-1235723054\" class=\"text htorange\">\n\t\t\n<h3>Strategy for Promoting Health-Conscious Product Development<\/h3>\n<p><span class=\"eslist\">Products and Services<\/span><\/p>\n<ul>\n<li>Expand the variety of health-oriented and alternative products across bakery, ready-to-eat foods, snacks, and Food Service offerings.<\/li>\n<li>Conduct joint R&amp;D on formulations with partners\/customers, focusing on reducing sugar, fat, and sodium to appropriate levels while maintaining product taste and quality.<\/li>\n<li>Enhance nutritional value through ingredients such as protein, dietary fiber, grains, vegetables, and plant-based ingredients.<\/li>\n<li>Develop products for specific consumer groups, such as people managing their weight, older adults, and consumers seeking plant-based or health-oriented foods.<\/li>\n<li>Select high-quality, safe raw materials and consider ingredients from responsible, standards-compliant sources.<\/li>\n<li>Control product quality and food safety throughout the process, while providing accurate, transparent, and easy-to-understand labels and nutrition information.<\/li>\n<li>Develop convenient product formats and access channels so consumers can more easily choose foods suited to their lifestyles and health needs.<\/li>\n<li>Collaborate on product R&amp;D with research organizations, academic institutions, partners, and customers to apply knowledge, technology, and market needs to commercially viable health-food innovations.<\/li>\n<\/ul>\n\t\t\n<style>\n#text-1235723054 {\n  text-align: left;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"text-2347437770\" class=\"text htorange\">\n\t\t\n<p><span class=\"eslist\">Example of Health-Conscious Product Development: Labb Chicken Breast &#038; Perilla Seed Rice Bar<\/span><\/p>\n\t\t\n<style>\n#text-2347437770 {\n  text-align: center;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1665632627\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"800\" src=\"https:\/\/nslfoods.com\/wp-content\/uploads\/2026\/10\/download0155.png\" class=\"attachment-original size-original\" alt=\"\" srcset=\"https:\/\/nslfoods.com\/wp-content\/uploads\/2026\/10\/download0155.png 1600w, https:\/\/nslfoods.com\/wp-content\/uploads\/2026\/10\/download0155-300x150.png 300w, https:\/\/nslfoods.com\/wp-content\/uploads\/2026\/10\/download0155-1024x512.png 1024w, https:\/\/nslfoods.com\/wp-content\/uploads\/2026\/10\/download0155-768x384.png 768w, https:\/\/nslfoods.com\/wp-content\/uploads\/2026\/10\/download0155-1536x768.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1665632627 {\n  width: 100%;\n}\n@media (min-width:550px) {\n  #image_1665632627 {\n    width: 40%;\n  }\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"text-1177226375\" class=\"text htorange\">\n\t\t\n<p>NSL showcases Thai high-protein rice innovation, \u201cKHOW THANG: The Next-Gen High-Protein Rice Bar (Labb Flavour),\u201d selected as a finalist for the THAIFEX \u2013 Taste Innovation Show 2026. NSL developed a ready-to-eat, high-protein rice bar combining chicken breast with \u201cperilla seeds,\u201d a Thai superfood, and fortified with BCAAs and L-Carnitine to provide energy and appeal to health-conscious consumers. The distinctive Labb flavor reinterprets Thai culinary identity in a modern form that is tasty, convenient, portable, and delivers well-rounded nutritional value in one product.<\/p>\n\t\t\n<style>\n#text-1177226375 {\n  text-align: left;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"text-3500112946\" class=\"text htorange\">\n\t\t\n<h3>Strategy for Promoting Thai Identity Products (NSL Soft Power to Thai Taste Horizon)<\/h3>\n<p><span class=\"eslist\">1) Rationale<\/span><\/p>\n<p>Thailand has a strong advantage in \u201cThai Food,\u201d one of the 11 dimensions of the government\u2019s Soft Power strategy aimed at promoting Thai culture globally, creating greater economic value, and enhancing the country\u2019s image. <\/p>\n<p>NSL Foods is one of the food innovators bringing Thai cuisine to consumers in new formats, such as frozen mango sticky rice, frozen basil rice, and processed Thai desserts, using modern production technologies and international quality standards. This aligns with the policy to promote Thai Food Soft Power through \u201cInnovation x Tradition.\u201d Under the concept \u201cNSL Soft Power to Thai Taste Horizon,\u201d the Company aims to shape the image of \u201cmodern Thai food\u201d as delicious, safe, and convenient, using NSL innovation as a key mechanism to build pride and sustainably expand Thai food onto the global stage.<\/p>\n\t\t\n<style>\n#text-3500112946 {\n  text-align: left;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_995701135\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"431\" src=\"https:\/\/nslfoods.com\/wp-content\/uploads\/2025\/06\/Thai-Soft-Power_3.jpg\" class=\"attachment-original size-original\" alt=\"\" srcset=\"https:\/\/nslfoods.com\/wp-content\/uploads\/2025\/06\/Thai-Soft-Power_3.jpg 1024w, https:\/\/nslfoods.com\/wp-content\/uploads\/2025\/06\/Thai-Soft-Power_3-300x126.jpg 300w, https:\/\/nslfoods.com\/wp-content\/uploads\/2025\/06\/Thai-Soft-Power_3-768x323.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_995701135 {\n  width: 100%;\n}\n@media (min-width:550px) {\n  #image_995701135 {\n    width: 40%;\n  }\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"text-2777510634\" class=\"text htorange\">\n\t\t\n<p><span class=\"eslist\">2) Business Opportunities for Thai Desserts in Global Markets<\/span><\/p>\n<p>In 2025, Thailand\u2019s exports were valued at approximately USD 339.6 billion, or THB 11.14 trillion, an increase of 12.9% from the previous year, reflecting the competitiveness and international market potential of Thai products. <\/p>\n<p>Within the agro-industrial product category, which includes processed foods, confectionery, bakery products, and ready-to-eat foods, Thailand\u2019s 2025 exports were valued at approximately USD 24.38 billion, up 4.1%. Wheat products and other prepared foods accounted for approximately USD 3.16 billion, ranking third among agro-industrial products and representing 12.94% of the category\u2019s export value. <\/p>\n<p>This trend creates an opportunity for NSL Foods to build on its expertise in bakery, confectionery, ready-to-eat foods, and food innovation, particularly by developing products that combine Thai food identity (NSL Soft Power to Thai Taste Horizon), convenience, nutritional value, and international safety standards, thereby expanding opportunities in overseas markets.<\/p>\n\t\t\n<style>\n#text-2777510634 {\n  text-align: left;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"text-1615381712\" class=\"text htorange\">\n\t\t\n<p><span class=\"eslist\">3) Objectives<\/span><\/p>\n<p>Build a new image of Thai food as world-class innovative food, while leveraging Food Soft Power to generate income and opportunities for Thailand. Position NSL\u2019s food innovations as ambassadors of Thai cuisine internationally by connecting \u201cThai food culture\u201d with \u201cprocessing technology\u201d to meet the needs of modern consumers.<\/p>\n\t\t\n<style>\n#text-1615381712 {\n  text-align: left;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"text-1036244039\" class=\"text htorange\">\n\t\t\n<p><span class=\"eslist\">4) Target Audiences<\/span><\/p>\n<ul>\n<li>Young Thai consumers interested in convenient, health-conscious foods.<\/li>\n<li>International consumers who enjoy Thai flavors but seek greater convenience.<\/li>\n<li>Restaurants, hotels, and food-service businesses seeking high-quality ready-to-use Thai menu solutions.<\/li>\n<li>Investors and business partners interested in importing\/distributing innovative Thai food products.<\/li>\n<\/ul>\n\t\t\n<style>\n#text-1036244039 {\n  text-align: left;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"text-176622672\" class=\"text htorange\">\n\t\t\n<p><span class=\"eslist\">5) Key Project Activities<\/span><\/p>\n<p>1. Thai Taste Innovation Showcase<\/p>\n<ul>\n<li>Showcase NSL\u2019s Thai food innovations at trade fairs (e.g., THAIFEX, Anuga) and through roadshows in target countries. <\/li>\n<li>Demonstrate the use of NSL products in contemporary Thai dishes. <\/li>\n<\/ul>\n<p>2. Communicating Thai Food Culture through Digital Media<\/p>\n<ul>\n<li>Produce videos presenting innovative Thai dishes together with the story and heritage behind each menu.<\/li>\n<li>Promote content through YouTube, TikTok, Instagram, and NSL\u2019s platforms.<\/li>\n<\/ul>\n<p>3. Thailand Ready to Eat Lab<\/p>\n<ul>\n<li>Organize workshops or collaborations with renowned chefs, food researchers, and international chefs to develop new menu items using NSL products.<\/li>\n<li>Give young people and vocational culinary students opportunities to create new dishes using NSL products.<\/li>\n<\/ul>\n\t\t\n<style>\n#text-176622672 {\n  text-align: left;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"text-1379953380\" class=\"text htorange\">\n\t\t\n<p><span class=\"eslist\">6) Expected Outcomes<\/span><\/p>\n<ul>\n<li>Elevate recognition of Thai food in formats that are convenient, modern, innovative, and still retain the distinctive identity of Thai flavors.<\/li>\n<li>Strengthen Thailand\u2019s image and Soft Power potential, particularly in the area of food culture.<\/li>\n<li>Increase opportunities to develop and expand innovative Thai food products into international markets.<\/li>\n<li>Encourage younger generations to appreciate, be inspired by, and participate in preserving, extending, and creatively developing Thai food culture sustainably.<\/li>\n<\/ul>\n\t\t\n<style>\n#text-1379953380 {\n  text-align: left;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"text-1091543533\" class=\"text htorange\">\n\t\t\n<p><span class=\"eslist\">Thai Identity Product (Thai Soft Power): KHOW THANG Rice Bar by NSL Foods<\/span><\/p>\n\t\t\n<style>\n#text-1091543533 {\n  text-align: center;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_2028001129\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"286\" src=\"https:\/\/nslfoods.com\/wp-content\/uploads\/2025\/06\/Thai-Soft-Power_2.jpg\" class=\"attachment-original size-original\" alt=\"\" srcset=\"https:\/\/nslfoods.com\/wp-content\/uploads\/2025\/06\/Thai-Soft-Power_2.jpg 1024w, https:\/\/nslfoods.com\/wp-content\/uploads\/2025\/06\/Thai-Soft-Power_2-300x84.jpg 300w, https:\/\/nslfoods.com\/wp-content\/uploads\/2025\/06\/Thai-Soft-Power_2-768x215.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_2028001129 {\n  width: 100%;\n}\n@media (min-width:550px) {\n  #image_2028001129 {\n    width: 50%;\n  }\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"text-3445964587\" class=\"text htorange\">\n\t\t\n<p>KHOW THANG rice bars are an example of transforming domestic resources into commercial products that reflect Thai identity by combining creativity and local wisdom with Thailand\u2019s Soft Power concept. The product uses Thai rice as its primary ingredient and is developed into rice bars with flavors and fillings that represent the diversity of Thai cuisine, such as mango sticky rice, durian sticky rice, and Som Tam Thai. Beyond promoting Thai values and identity on the global stage, the product also adds value to Thai rice and supports local economies in a sustainable manner.<\/p>\n\t\t\n<style>\n#text-3445964587 {\n  text-align: left;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"text-877639638\" class=\"text htorange\">\n\t\t\n<h3>Awards and Recognition<\/h3>\n<p>Product Development for Sustainable Health and Well-Being<\/p>\n\t\t\n<style>\n#text-877639638 {\n  text-align: left;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"text-447788210\" class=\"text htorange\">\n\t\t\n<p><span class=\"eslist\">Prime Minister\u2019s Export Award 2025 \u2013 Outstanding Exporter<\/span><\/p>\n\t\t\n<style>\n#text-447788210 {\n  text-align: left;\n}\n<\/style>\n\t<\/div>\n\t\n<div class=\"row\"  id=\"row-1568095887\">\n\n\t<div id=\"col-1144584327\" class=\"col medium-4 small-12 large-4\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1574551712\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"906\" height=\"537\" src=\"https:\/\/nslfoods.com\/wp-content\/uploads\/2026\/10\/22.jpg\" class=\"attachment-original size-original\" alt=\"\" srcset=\"https:\/\/nslfoods.com\/wp-content\/uploads\/2026\/10\/22.jpg 906w, https:\/\/nslfoods.com\/wp-content\/uploads\/2026\/10\/22-300x178.jpg 300w, https:\/\/nslfoods.com\/wp-content\/uploads\/2026\/10\/22-768x455.jpg 768w\" sizes=\"auto, (max-width: 906px) 100vw, 906px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1574551712 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-314676056\" class=\"col medium-8 small-12 large-8\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div id=\"text-1868182151\" class=\"text htorange\">\n\t\t\n<p>NSL Foods Public Company Limited received the Prime Minister\u2019s Export Award 2025 in the \u201cBest Green &#038; Sustainable Exporter\u201d category. The award reflects the commitment of NSL Foods PLC and its affiliate, NSL Intertrade (2023) Co., Ltd., to expanding into international markets while embedding sustainable development (ESG) across all dimensions and advancing the BCG (Bio-Circular-Green Economy) model throughout the value chain. The Company delivers high-quality products to international standards and conducts R&#038;D to meet the needs of consumers worldwide.<\/p>\n\t\t\n<style>\n#text-1868182151 {\n  text-align: left;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n\t<div id=\"text-3540620476\" class=\"text htorange\">\n\t\t\n<p><span class=\"eslist\">First Runner-Up, 2024 Outstanding Innovation Award \u2013 Economic Category<\/span><\/p>\n\t\t\n<style>\n#text-3540620476 {\n  text-align: left;\n}\n<\/style>\n\t<\/div>\n\t\n<div class=\"row\"  id=\"row-1323295125\">\n\n\t<div id=\"col-1007827143\" class=\"col medium-4 small-12 large-4\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_105743868\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"931\" height=\"556\" src=\"https:\/\/nslfoods.com\/wp-content\/uploads\/2026\/10\/11.jpg\" class=\"attachment-original size-original\" alt=\"\" srcset=\"https:\/\/nslfoods.com\/wp-content\/uploads\/2026\/10\/11.jpg 931w, https:\/\/nslfoods.com\/wp-content\/uploads\/2026\/10\/11-300x179.jpg 300w, https:\/\/nslfoods.com\/wp-content\/uploads\/2026\/10\/11-768x459.jpg 768w\" sizes=\"auto, (max-width: 931px) 100vw, 931px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_105743868 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-174562750\" class=\"col medium-8 small-12 large-8\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div id=\"text-4214964030\" class=\"text htorange\">\n\t\t\n<p>Under the \u201cThailand Synergy for Thai SMEs \u2013 7 Innovation Awards 2024\u201d collaborative innovation initiative, the KHOW THANG rice bar transformed plated meals into a bar format that can be conveniently held and eaten without the rice breaking apart or crumbling. Made from a variety of rice types, it was developed so that jasmine rice and Riceberry rice can retain a bar shape while preserving delicious taste, with vegetable or meat fillings based on different dishes. The product is designed for the fast-paced lifestyles of modern consumers and can be heated in a dedicated rice-bar oven for just three minutes before serving.<\/p>\n\t\t\n<style>\n#text-4214964030 {\n  text-align: left;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n\t<div id=\"text-2307492394\" class=\"text htorange\">\n\t\t\n<p><span class=\"eslist\">First Runner-Up, Thai Rice Innovation Award 2024 \u2013 Industrial Category<\/span><\/p>\n\t\t\n<style>\n#text-2307492394 {\n  text-align: left;\n}\n<\/style>\n\t<\/div>\n\t\n<div class=\"row\"  id=\"row-1996633451\">\n\n\t<div id=\"col-1635485695\" class=\"col medium-4 small-12 large-4\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1358798758\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"943\" height=\"562\" src=\"https:\/\/nslfoods.com\/wp-content\/uploads\/2026\/10\/33.jpg\" class=\"attachment-original size-original\" alt=\"\" srcset=\"https:\/\/nslfoods.com\/wp-content\/uploads\/2026\/10\/33.jpg 943w, https:\/\/nslfoods.com\/wp-content\/uploads\/2026\/10\/33-300x179.jpg 300w, https:\/\/nslfoods.com\/wp-content\/uploads\/2026\/10\/33-768x458.jpg 768w\" sizes=\"auto, (max-width: 943px) 100vw, 943px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1358798758 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-583262987\" class=\"col medium-8 small-12 large-8\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div id=\"text-3784927599\" class=\"text htorange\">\n\t\t\n<p>The KHOW THANG rice bar received the award in the Thai Rice Innovation Competition organized by the Thai Rice Foundation under Royal Patronage in collaboration with the National Innovation Agency (Public Organization).<\/p>\n\t\t\n<style>\n#text-3784927599 {\n  text-align: left;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n\t<div id=\"text-1125391150\" class=\"text htorange\">\n\t\t\n<p>The recognition reinforces NSL\u2019s position as an innovation-driven organization, developing ready-to-eat foods from plated dishes into convenient, easy-to-eat, satisfying bar formats suited to modern lifestyles.<\/p>\n\t\t\n<style>\n#text-1125391150 {\n  text-align: left;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"text-4047100826\" class=\"text htorange\">\n\t\t\n<p><a href=\"\/wp-content\/uploads\/2026\/10\/NSL_Product_Development_Guidelines_EN.pdf\" target=\"_blank\" rel=\"noopener\">&#8220;Comprehensive Guidelines for Wellness Product Development&#8221;<\/a><\/p>\n\t\t\n<style>\n#text-4047100826 {\n  text-align: left;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n\t\t<\/div>\n\n\t\t\n<style>\n#section_1172675286 {\n  padding-top: 30px;\n  padding-bottom: 30px;\n}\n<\/style>\n\t<\/section>\n\t\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"class_list":["post-6502","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - 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